15 Top Social Media Sites & Platforms (A Handy 2022 Guide)

Facebook Users Diversity by Gender and Age

Top Social Media Apps: 25 Top Platforms, Networks & Apps List for 2022

79% of Americans use social media sites, with the average person spending over 2 hours a day on social platforms. This is one fo the reasons why social media marketing is such a great option for small and medium-sized businesses.

  1. Facebook 2.8 billion Monthly Active Users (MAU)
  2. Youtube 2.3 billion MAU
  3. WhatsApp 2 billion MAU
  4. Messenger 1.3 billion MAU
  5. WeChat 1 billion MAU
  6. Instagram 1 billion MAU
  7. TikTok 1 billion MAU
  8. QQ 807 million MAU
  9. Qzone 532 million MAU
  10. Sina Weibo 520 million MAU
  11. Pinterest 459 million MAU
  12. Tumblr 437 million MAU
  13. Reddit 430 million MAU
  14. Twitter 225 million MAU
  15. LinkedIn 310 million MAU
  16. Douban 300 million MAU
  17. Baidu Tieba 300 million MAU
  18. Snapchat 287 million MAU
  19. Viber 260 million MAU
  20. Discord 250 million MAU
  21. Vimeo 240 million MAU
  22. Telegram 200 million MAU
  23. Line 165 million MAU
  24. Twitch 140 million MAU
  25. Medium 60 million MAU

Top Social Media Platforms (Demographics & Marketing Tips)

1. Facebook – 2.8 billion monthly active users social media sitesthird most popular site in the world and an incredible marketing tool for companies who know how to leverage the social media site properly.

Facebook’s internal advertising service, Facebook Ads, is another great perk of using this social media site, with over 7 million advertisers use the service each year. Facebook Ads is effective for international, national, and local advertising because the ad portal allows you to fine-tune your marketing campaigns, segmenting your audience based on location, age, gender, language, and other factors.

With the average user spending 38 minutes a day on Facebook, businesses of all sizes are incentivized to advertise on the platform and invest in building up their company’s page and attracting a Facebook following.

Facebook allows you to post a wide range of content to your page (videos, text, live streams, stories, images, etc.) and if you invest a little time into designing content that asks users to interact with your post, then they are likely to do so. And the more people that engage with your content, the more people Facebook’s algorithm will show your content to — increasing the reach of your business’ page and bringing in fresh leads.

2. YouTube – 2.3 billion monthly active users one billion hours watching videos each day, contributing billions of views to the platform and making it the second most popular site in the world.

Here in the States, the average American spends 24 minutes a day on the video-sharing site. And they aren’t just watching videos from their favorite channel, as YouTube is the second largest search engine, getting more searches than Yahoo, Bing, AOL, and Ask combined!

By doing SEO research and creating information-packed videos that answer the questions your target audience is asking, you can build a following on the platform and create a consistent source of inbound social media leads.

Would you rather not put your face on camera? Then you can still take advantage of YouTube’s bumper and display ads. Like traditional advertisements, these show a product or service and when clicked, take the viewer back to your company’s website.

While every business can profit from marketing on YouTube, companies targeting millennials and Gen Z, stand to gain the most from advertising on the platform, as US adults between the ages of 18 and 34 use YouTube more than any cable network.

3. WhatsApp – 2 billion monthly active users 53% of users use WhatsApp at least once a day. And among those who do use it, the average person spends 28 minutes a day using the app, checking it between 23 to 25 times a day.

While WhatsApp doesn’t yet allow you to buy ad space on the platform, the app is still useful for building SMS subscriber lists, interacting with your customers, and giving prospects and leads an easy way to engage with your brand.

WhatsApp makes all of this easy with the WhatsApp Business App, a free tool that allows users to quickly answer customer questions, highlight your services and products, create a catalog, and speed up your response time using automation tools.

4. Messenger – 1.3 billion monthly active users 40% of American internet users over the age of 75 using the app to share texts, photos, and videos.

And while Messenger has fewer global monthly active users than WhatsApp, Messenger still takes the lead when it comes to US users, with 106 million unique US accounts vs. WhatsApp’s 25 million US accounts.

Another marketing advantage, one that puts Messenger slightly ahead of WhatsApp and other top social media sites, is the ability to run ads in the Messenger inbox. Just like normal Facebook ads, Messenger adverts allow you to segment customers based on demographics like age, gender, and location.

When someone taps on a Messenger ad, it takes them to an interactive list of options where they can choose to message your company, browse your online store, book a consultation, and more — whatever actions make the most sense for your business.

5. WeChat – 1 billion monthly active users 1 billion monthly active users and is ranked 5th among the top social media apps in the world with an astounding 1.17 billion users.

Of course, the catch is that 1 billion of the app’s 1.17 billion users live in China. This makes the China-based social platform ideal for companies targeting the Asian market, but significantly less profitable for businesses with customer bases anywhere else.

15 Top Social Media Sites & Platforms (A Handy 2022 Guide)

We’ll look at cool features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog.

1. Facebook

The biggest social media site: Facebook

Quick Snapshot

Standout Features & Functionality

Who Should Use Facebook?

Who Shouldn’t Use Facebook?

Final Word on Facebook

2. YouTube

YouTube is the second biggest social media site

Quick Snapshot

Standout Features

Who Should Use YouTube?

Who Shouldn’t Use YouTube?

Final Word on YouTube

3. WhatsApp

Owned by Facebook, WhatsApp is the third biggest social media site

Quick Snapshot

Standout Features

Who Should Use WhatsApp?

Who Shouldn’t Use WhatsApp?

Final Word on WhatsApp

4. Facebook Messenger

Facebook Messenger

Quick Snapshot

Standout Features

Who Should Use Facebook Messenger?

Who Shouldn’t Use Facebook Messenger?

Final Word on Facebook Messenger

5. WeChat


Quick Snapshot

Standout Features

Who Should Use WeChat?

Who Shouldn’t Use WeChat?

Final Word on WeChat

6. Instagram


Quick Snapshot

Standout Features

Who Should Use Instagram?

Who Shouldn’t Use Instagram?

Final Word on Instagram

7. TikTok


Quick Snapshot

Standout Features

Who Should Use TikTok?

Who Shouldn’t Use TikTok?

Final Word on TikTok


Quick Snapshot

Standout Features

Who Should Use QQ?

Who Shouldn’t Use QQ?

Final Word on QQ

9. Sina Weibo

Sina Weibo

Quick Snapshot

Standout Features

Who Should Use Sina Weibo?

Who Shouldn’t Use Sina Weibo?

Final Word on Sina Weibo

10. QZone


Quick Snapshot

Standout Features

Who Should Use QZone?

Who Shouldn’t Use QZone?

Final Word on QZone

11. Reddit

Reddit screenshot

Quick Snapshot

Standout Features

Who Should Use Reddit?

Who Shouldn’t Use Reddit?

Final Word on Reddit

12. Kuaishou


3. Instagram– Another Popular Social Media Giant

About Instagram:

Instagram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US800 billion in cash and stock.

Instagram Number of Active Users:

Instagram Traffic by Country:

Instagram Traffic by Country: Another very popular social media site

Instagram Diversity:

Instagram Annual Revenue:

Twitter is the most popular social media platform for…

Customer service

The fast-paced, direct-connect nature of Twitter has made it a go-to channel for customers to reach out to brands. In a recent survey, two out of three people chose Twitter as their preferred social media channel for customer care. And as a public-facing platform, brands that use it for customer service can also build their reputation at the same time.

most popular social media platforms - twitter for customer engagement


Advertising to males

most popular social media platforms - twitter male audience

So Twitter is not the most popular social media platform people report on using for the news, according to Pew (it’s Facebook), but other sources beg to differ. Statista says 56% of Twitter users get their news from Twitter, compared to only 38% with Facebook.

most popular social media platforms for news - twitter

Another study shows that 59% of users use it regularly to get the news. Yet another source says that 74% use it to get their news or headlines. And also, journalists make up almost 25% of all verified accounts on Twitter.

I think but this comes down to what you consider news. Global news? Local news? News in your niche? News that wasn’t supposed to be news? For example, we often first hear about news in the PPC world through #PPCchat on Twitter.

tweet about search terms report bug 2021

Young, educated, wealthy city dwellers and Democrats

Pew tells us that Twitter users are younger, more highly educated, and wealthier than the general public. 42% of U.S. adults on Twitter have a least a college degree, versus 31% of all Americans, and 41% of all adult Twitter users earn at least $75,000 a year versus 32% of all American adults.

twitter demographics

most popular social media platforms - by democrat vs republican

The most popular industries on Twitter

As with any platform in this post, most businesses can find a way to benefit from Twitter marketing—it’s about how effectively you use it. But there are some categories that seem to have more ease with success than others.

most popular industries on twitter

According to Social Insider, the industries that get the most engagement on Twitter are restaurants, auto, and healthcare businesses. Another study showed that automotive, computer software, and retail industries are the biggest users of Twitter analytics. It’s also worth noting that Twitter is a top channel for healthcare communication.

LinkedIn is the most popular social media platform for…

B2B marketing

Organic engagement

It’s no Instagram, but LinkedIn’s organic engagement rate is double that of Facebook, which makes sense. People use this platform specifically for business and networking purposes, so they are naturally receptive to posts and messages of transactional or marketing nature.

most popular social media platforms - organic B2B social media platforms

Long-form content

360 characters or less may be ideal for Twitter, but an analysis by Okdork found that long-form content (the “article” post type, between 1,900-2,000 words) gets the greatest number of views, likes, comments, and shares on LinkedIn.

most popular social media platforms - linkedin post performance by word count

most popular social media platforms - linkedin article type

Kumbaya & inspiration

Don’t let the whole B2B thing on LinkedIn fool you—this platform has a warm and fuzzy side too. Members don’t just use LinkedIn to find jobs and network, but also to better themselves, personally and professionally. As such, inspiring and community-building content about leadership and core values has a nice home here, whether you’re celebrating others or expressing your own.

most popular social media platforms - linkedin post example


When asked which social media platforms they feel most confident in about protecting their privacy and data, consumers ranked LinkedIn first, and Instagram, Twitter, TikTok, and Facebook last. So for what it’s worth, your LinkedIn audience data might be your most reliable.

most popular social media platforms - by privacy




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